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Cultivating customer loyalty is extremely crucial for fast-food players to remain competitive in the industry. This research is discovering the path to cultivate customer loyalty through experience that is built based on auditory, gustatory, haptic, olfactory and visual cues.

Quantitative research has been conducted by distributing survey questionnaires to customers at selected fast-food restaurants in urban areas. The collected data has been analyzed by descriptive and structural equation modeling analysis.

The customers' loyalty to fast food can be cultivated through gustatory, haptic and olfactory cues. However, auditory and visual are not functioning as marketing cues to cultivate customer loyalty.

The fast-food players may emphasize gustatory, haptic and olfactory marketing cues to cultivate customer loyalty. These cues can be shared through experience.

This study has discovered the potential ways to cultivate customer loyalty in dining at fast-food restaurants within the Malaysian market.

Examines the extent to which social policy adopted by the colonial government in Hong Kong (prior to its hand‐over China in 1997) has set the agenda for the government of the newly formed Special Administrative Region (SAR). Chronicles the historical development of social policy in Hong Kong since the inception of the colonial government in 1842; identifies that, with the exception of a short‐lived period of expansionism (stimulated by social unrest in the mid‐1960’s) social welfare provision appears to have been low on the government’s agenda and incremental in nature ‐ the emphasis being on economic growth, rather than public spending on welfare programmes. Examines the strengths and weaknesses of this incremental approach; outlines the commitment of the SAR government to the market economy and its proposals for a modest increase in welfare provision, essentially building on the legacy left behind by the colonial government.

This paper studies how Chinese consumers respond to foreign goods in the post‐WTO era. Specifically, it examines brand sensitivity as a mediator and product cues as moderator of purchase intention. Additionally, it examines consumer preferences for different products and consumption plans for the subsequent five years. The survey sample is drawn from a population of foreign product users from 34 cities in 18 provinces in China. Results provide evidence that brand sensitivity mediates the relationship between consumer ethnocentrism and purchase intention; product cues moderate the effect of ethnocentrism on purchase intention. As the first study to link consumer ethnocentrism directly to brand sensitivity and purchase intention, this research provides some managerial implications. Global marketers can offset the negative effect of ethnocentrism by emphasizing brand image of its products, taking advantage of specific product cues, or by providing more comprehensive after‐sale service to reduce the perceived risk of purchasing imports. Also, price is still a hurdle that prevents Chinese consumers from mass consumption of foreign products. Global firms should not overestimate the purchasing power of Chinese consumers. This study represents a “snapshot” of Chinese consumers’ decision making at a time when their economic system is undergoing rapid change.

Reports on two studies conducted in Hong Kong, one in 1989, the other in 1994, to see if children’s socialization as consumers has changed in the intervening years. Formulates hypotheses, based on the earlier research, that children will receive spending money by the time they are four, that the amount will increase as they get older, children will spend money by the age of four, they will also save money, older children will visit more shops than younger children, and children will go shopping without parents by the age of four. Outlines the research methodology used – 318 questionnaires used for analysis, composition of the sample of respondents, demographics – and records how analysis of variance was used to make comparisons with data from the earlier study. Considers income, spending and saving attitudes in children, as well as how they spend and what they buy. Finds that, in 1994 (compared to 1989) children aged 6, 9, 10, 11 and 12 receive more money; 4, 7 and 10 year olds spend a higher percent of their income, saving has decreased for 4, 7 and 10 year olds, children’s real income has doubled since 1989, independent shopping trips seem to have been postponed until the child is 6 but co‐shopping with parents has increased for all ages; most shopping trips without parents focused on food stores and street vendors that were easily accessible from home, but purchasing behaviour has not changed significantly. Indicates that Hong Kong children are pursuing a western (US) model of spending income, rather than the Chinese model of saving, and that children are undergoing consumer socialization and consumer education – as evidenced by the single fact that in 1994 $161.8 million was spent in Hong Kong by children aged 4‐12.

Nowadays, the speech emotion recognition (SER) model has enhanced as the main research topic in various fields including human–computer interaction as well as speech processing. Generally, it focuses on utilizing the models of machine learning for predicting the exact emotional status from speech. The advanced SER applications go successful in affective computing and human–computer interaction, which is making as the main component of computer system's next generation. This is because the natural human machine interface could grant the automatic service provisions, which need a better appreciation of user's emotional states.

This paper implements a new SER model that incorporates both gender and emotion recognition. Certain features are extracted and subjected for classification of emotions. For this, this paper uses deep belief network DBN model.

Through the performance analysis, it is observed that the developed method attains high accuracy rate (for best case) when compared to other methods, and it is 1.02% superior to whale optimization algorithm (WOA), 0.32% better from firefly (FF), 23.45% superior to particle swarm optimization (PSO) and 23.41% superior to genetic algorithm (GA). In case of worst scenario, the mean update of particle swarm and whale optimization (MUPW) in terms of accuracy is 15.63, 15.98, 16.06% and 16.03% superior to WOA, FF, PSO and GA, respectively. Under the mean case, the performance of MUPW is high, and it is 16.67, 10.38, 22.30 and 22.47% better from existing methods like WOA, FF, PSO, as well as GA, respectively.

This paper presents a new model for SER that aids both gender and emotion recognition. For the classification purpose, DBN is used and the weight of DBN is used and this is the first work uses MUPW algorithm for finding the optimal weight of DBN model.

Gives a bibliographical review of the finite element analyses of sandwich structures from the theoretical as well as practical points of view. Both isotropic and composite materials are considered. Topics include: material and mechanical properties of sandwich structures; vibration, dynamic response and impact problems; heat transfer and thermomechanical responses; contact problems; fracture mechanics, fatigue and damage; stability problems; special finite elements developed for the analysis of sandwich structures; analysis of sandwich beams, plates, panels and shells; specific applications in various fields of engineering; other topics. The analysis of cellular solids is also included. The bibliography at the end of this paper contains 655 references to papers, conference proceedings and theses/dissertations dealing with presented subjects that were published between 1980 and 2001.